Apple 1984 超级碗广告 | 推出 Macintosh 电脑
分享 · -1 次观看 · 0 人喜欢
收藏
精选单
分享
Iconic 1984 Apple Computer Macintosh commercial conceived by Chiat/Day and directed by Ridley Scott was nationally aired on television only once - during the 3rd quarter of the 1984 Super Bowl football game.
Based on George Orwell's novel, Nineteen Eighty-Four (authored in 1949) the spot provided the allegory of the new Apple Macintosh computer providing an inspirational creative spark that would free individuals from the overbearing control of"Big Brother"- presumably, IBM's Personal computer.
Here's my somewhat irreverent blog post about the ad, and the rise of Apple in terms of thinking differently, product design and control of the user experience: j.mp/Apple84
Based on George Orwell's novel, Nineteen Eighty-Four (authored in 1949) the spot provided the allegory of the new Apple Macintosh computer providing an inspirational creative spark that would free individuals from the overbearing control of"Big Brother"- presumably, IBM's Personal computer.
Here's my somewhat irreverent blog post about the ad, and the rise of Apple in terms of thinking differently, product design and control of the user experience: j.mp/Apple84
类别
标签
commercialapplecomputer1984macintosh
展开